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Serial position effect · The Lab

The shopping list

Play The shopping list

How to play

The dot shows you a list of things, one per second. Then tap every one you remember from a longer list.

Tap the words

Free in your browser, with ten levels that get harder. No account; your best scores stay on your device.

What the study found

First and last stick best.

People who wrote down a list from memory recalled the first few and the last few items best: the serial position effect. Ours is a tap-to-recognise version, so your row may look different.

Bennet Murdock · Journal of Experimental Psychology, 1962

Why it matters

Memory keeps favourite bits and blurs the rest. That is why KOZMO asks how often specific things happen, not for a verdict on how things went.

It is for fun: the game does not measure you.

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