How to play
Three words, one missing link: find the word that goes with all three, like CHEESE for cottage, cream and cake. Spell it with the tiles. Each find adds time.
Tap the letters · Or type
Free in your browser, with ten levels that get harder. No account; your best scores stay on your device.
What the study found
Mednick argued that creative thinking means joining ideas that sit far apart, and built a test from word triads like these. In 2003 Bowden and Jung-Beeman published 144 such puzzles with how many people solved each within 2, 7, 15 and 30 seconds. Our puzzles are our own, written for this game.
Sarnoff Mednick · Psychological Review, 1962 · Bowden and Jung-Beeman, 2003
Why it matters
New answers often come from linking things that sit far apart. KOZMO gives a team one shared picture of what keeps happening at work, in words everyone can use.
It is for fun: the game does not measure you.
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